CT
Moore
Gestionnaire de compte
NVI
Site Internet :
Conférence :
Social Media Strategy for Ecommerce
CT Moore sera accompagné de : Tom Langdale.
Social media is a popular tool for public relations and customer service, but what about using it to drive sales? In this session, we will explore how different social channels can be used to (1) target qualified users and (2) drive sale online. Specifically, we will cover:
- Social Media for SEO: search delivers the highest ROI online, and the right blend of (1) social content strategy, and (2) social news optimization can help your brand rank on targeted keywords.
- Facebook for Ecommerce: brands can now integrate their inventory into their Facebook Page and drive sales directly from Facebook; learn about this functionality and its best practices.
- Facebook Ads: advertising on Facebook allows brands to “hyper-target” users according to demographics, as well as leverage their social graph / personal network to increase conversions.
Heure :
2011 11:20 - 12:10
Heure:
11:20 à 12:10
Salle :
710 – salle 3
Biographie :
An accomplished blogger, journalist, podcaster, and speaker, CT Moore’s work has spanned a variety of media, including print, online, radio, and television.
CT Moore pursued a career in online media after graduating from McGill University. He has worked with multi-national brands such as American Apparel and Yellow Pages, and has consulted for a number of start-ups, including WatchMojo.com.
CT Moore joined the NVI team as a Strategist in 2009. In addition to managing his clients’ SEO, PPC, and social media needs, he also contributes to the new media strategies of other accounts and the company as a whole.
Fil Twitter :
